Silgan Dispensing launches automatic dosing closure, MeaSURE

Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home, healthcare, and garden markets, today announces the launch of its new dosing solution, MeaSURE.

MeaSURE is an innovative closure with a built-in chamber that delivers convenient, controlled dosing with the use of one hand. When inverted, the closure dispenses the exact amount needed for the intended application and reloads within seconds. With MeaSURE, consumers get a solution that removes the mess and the hassle of measuring cups in an easy-to-use, compact dispenser.

Designed with e-commerce and sustainability in mind, MeaSURE meets Amazon’s ISTA-6A compliance, showing no signs of damage or leaking during the rigorous testing process. The closure is also ideal for concentrated formulas, which use less packaging and save on both raw materials and shipping. The closure is ideal for laundry, lawn & garden, automotive, cleaning and personal care applications.

“MeaSURE delivers on several key needs for our customers, including the need for omni-channel solutions, consumer driven innovation and sustainability,” said Lee Luo, Senior Manager of Category Development for Silgan Dispensing. “The continued rise in online shopping, the need for an improved dispensing experience, and the increase in usage of concentrates among consumers have all led to the creation of MeaSURE. The smart design of this closure addresses all of those factors at once.”