Global Action Against Plastic Waste: Brückner Group Joins the Movement
How can we put a stop to the global environmental pollution caused by plastic waste? How can a modern circular economy be meaningfully integrated into people’s everyday lives? One thing is certain: We can only do it together. That’s why the Brückner Group launched the “Yes, we care” initiative back in 2017. Now the next important step is being taken – in cooperation with a global organization: Starting in January 2025, the Brückner Group will be a member of the Alliance to End Plastic Waste. Founded in 2019, this international association now comprises 70 renowned industrial companies. Jacob Duer, President and CEO at the Alliance, said, “Collaboration across the value chain is key to effecting the systems change needed to achieve a circular economy for plastics. Brückner Group’s focus on innovation and sustainability in film production is aligned with the Alliance’s first thematic program on the recycling of flexible plastics. We welcome Brückner Group as a member of the Alliance and very much look forward to collaborating on our shared ambition to end the environmental leakage of plastic waste, transforming plastic into a sustainable material.”
Intelligent strategies for dealing with plastic
Packaging accounts for around 50% of global plastic use. About half of this is disposable packaging. This is why the Alliance is creating systems that allow plastic products to remain in use for as long as possible. The individual measures range from collecting, sorting and recycling household waste, to complex waste separation using digital technologies, all the way to efficient reuse. This type of networked circular economy can turn plastic waste into a new, valuable raw material.
Encouraging progress thanks to diverse collaborations
The Alliance plays a decisive role in bringing together important interest groups. This creates diverse links between politics, business, finance, science and civil society, at both the international level and the local level. Specifically, the Alliance can build bridges between research, waste management and recycling – and thus help individual projects achieve a breakthrough more quickly. In addition, initiatives are specifically promoted so that they can sustain themselves and function autonomously after a certain period of time.
The success in numbers:
Since 2019, worldwide, the Alliance has …
- raised 570 million US dollars in capital.
- launched 70 circular-economy projects.
- collected more than 118,500 tons of non-recycled plastic waste.
- recycled more than 128,000 tons of plastic waste.
- reached more than 270,500 people with education and training programs.
Dr. Axel von Wiedersperg, CEO of Brückner Group, is looking forward to the next milestones in partnership with the Alliance: “This global network enables the exchange of expertise in order to take meaningful steps and drive systemic change. We at the Brückner Group are happy to take on our responsibility to make our contribution to achieving important ecological goals.”
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